My music video will be aimed at young adults/ teenagers as that the age that tend to enjoy R&B music. I will aim my music video to trying to inspired the youths as the narrative for it is about a young successful female R&B artist. so my target audience will be able to relate and look up to my artist and also want to be them and have there look. I will be dressing my artist in designer clothes such as
Screen shots of the questions on my survey. I posted my survey on Twitter for people to complete. I created this Survey to find a target audience for my R&B/Pop music video, also to get idea to what I should include in the my video. I will come back to my Survey in a few days time to find the results and create a target audience.
Early music videos were called promotional films, e.g. films of gigs but it was MTV that foregrounded the importance of the music video in the early 1980s- the first Music Video on MTV was the Buggles' 'Video killed the Radio Star'-1981heralding an era of 24 hour music television. BBC's 'Top of the Pops' began playing music videos in the late 1970s
Michael Jackson's 'Thriller'- 1983
took the music video into new territory costing $500,000 and lasting 14 minutes- regularly quoted as the most influential music video of all time. it also paved the way for more Black American artists to get airtime on MTV.