Early music videos were called promotional films, e.g. films of gigs but it was MTV that foregrounded the importance of the music video in the early 1980s- the first Music Video on MTV was the Buggles' 'Video killed the Radio Star'-1981heralding an era of 24 hour music television. BBC's 'Top of the Pops' began playing music videos in the late 1970s
Michael Jackson's 'Thriller'- 1983
took the music video into new territory costing $500,000 and lasting 14 minutes- regularly quoted as the most influential music video of all time. it also paved the way for more Black American artists to get airtime on MTV.
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