2) How effective is the combination of your main product and ancillary texts?
DigiPak Product:
DigiPak Product:
I have taken screen grabs from the footage of my video for my front image and the Image that appears in my DigiPak.
I have used bright and bold pink and blues to catch audience attention, I feel like this really works. I used the idea of the wings image because the album is called 'Angels' so the angel wing image appears throughout the product and is a direct link to the album. I have placed a quote on one of the inside images to link more closely to the music video product, again I think this really works and is a convention of a Digipak products.
To get successful audience feedback I sent photos of my Digipak product to a 'group chat' of my friends aged between 17-19 on the social media platform 'Massager' which is part of the social medium 'Facebook'.
The audience Feedback: I got was they liked the bright colours used, they liked the images and thought that they were eye-catching, arty and original, something that they not seem before. The inside image is off my artist looking down and, I created a silhouette effect on the image.
Here's the image I am taking about:
They said they liked the pink overlay I have edited onto the image using Photoshop. However they addressed that the image is lightly pixelated which they disliked.
My audience also really like the way I placed the wings over the picture of my artist, which appears on the front of my DigiPak product. One audience member stated that it almost looks like the artist has wings and that was the image I was aiming to get so in this case it has been successful.
Here's the image I am taking about:
The audience also said that they didn't really like they way I have drawn around the image of the artist with the pink pen tool on Photoshop. They didn't really see the point in it. However, they liked the font used and the colour scheme of Blue, Pink and Black. They said that the colours really work and it make the product stand out to them.
I asked my audience which was there favourite image and they said this one:
The reason the most of my audience liked this one the most was because they said that they liked the background image of the lights, that is a image I took using the cannon camera of some stage lights (that I have used in my music video) They also said that the image of the wings that is placed in front of the background image looks effect and original, which they liked about it. They really liked the quote that I have placed in the blue text box. They liked this because they said that is links the product closely to the music video.
I asked my audience; would you buy the product if you saw it in the shop. They said......
Most said yes but would make a few changes to the product. Ones that said no said that the pixelated image on the inside of the product really puts them off and said that it brings down the quality of the product so therefore would not pay for.



